Saturday, February 28, 2015

How Is FOXNews and Bill O'Reilly Weathering the "O'Reilly Scandal?" -- Appears Just Fine!



So how is FOXNews weathering the O’Reilly storm?  According to the widely respected Public Policy Polling conducted 26 February 2015, the week after the “O’Reilly Scandal” broke, here is how the public ranked all broadcast news outlets for Trustworthiness (most to least):

1. FOXNews      32%
2. PBS              14%
3. CNN              14%
4. ABC News     10%
5. CBS News      9%
6. NBC News      5%
7. MSNBC           4%  (Only 6% of Democrats even considered MSNBC Trustworthy!)

…so how is Bill O’Reilly standing up to the competition in the wake of his “scandal?”  Here are the latest released Nielsen rating numbers for 26 Feb 2015:

Net
8PM
P2+ (000s)
25-54 (000s)
35-64 (000s)
FOXN
THE OREILLY FACTOR
3,106
557
1,138
CNN
Anderson Cooper 360
582
204
295
MSNB
ALL IN W/ CHRIS HAYES
653
149
277

Net
11PM
P2+ (000s)
25-54 (000s)
35-64 (000s)
FOXN
THE OREILLY FACTOR
1,033
262
480
CNN
Anderson Cooper 360
369
134
200
MSNB
ALL IN W/ CHRIS HAYES
217
79
106

As a matter of fact, right after the “scandal” broke, Bill’s 23 Feb numbers jumped to 3,336,000.  Bill is even clobbers the competition in the coveted 25-54 year old demographic.

Whatever Bill's doing it seems to be working so if I were Bill, I'd keep on doing it. Before long the only people that will be watching Anderson and Chris will be their close friends and relatives.