Tuesday, August 23, 2011
Is Newsweek Magazine Trying to Go Out of Business on Purpose?
I noticed that Newsweek has switched format from News to Fiction. What’s next, replacing Editor Tina Brown with Oliver Stone? Here’s a bit of unsolicited business advice for Newsweek about why it is a dying weekly that probably wasn’t even worth the $1 it recently sold for and why it will probably go under within the next two years. Not only do they fabricate their “facts” but they routinely miss the big story of the Week that WILL SELL copies. Either Newsweek is tone deaf or just trying to go out of business on purpose (a la the movie “Major League”).
Case in point, the week the S&P Downgraded the US Credit Rating along with the Stock Market tanking, that story was on the front pages of every credible newspaper or weekly. What was the best Newsweek could do? Put a demeaning Photo of Michele Bachmann and a snarky caption on the cover! Given Newsweek already had covers with a Photoshopped Mitt Romney head on some kid’s body jumping and the Sarah Palin Runners World cover, one would almost believe they were trying to belittle Republicans and hence ensure they couldn’t sell to that market!
When I was retiring from the Army, Newsweek offered me a multi-year subscription that came out to be about a buck and a half ($1.50) a year and it doesn’t run out until April 2013. My wife will not let it in the house so I only flip through it as it moves directly from the mailbox to the trash. I’d cancel my subscription but I feel I’m performing a patriotic service as I’m confident it cost them more to print and mail my copy than I paid for it. Hence, Newsweek losing money on my subscription hastens their demise – and that’s truly a Public Service.